Hong Kong-grown meal-subscription service NOSH launches the city’s latest healthy grocery and wellness platform – NOSH Direct – delivering a curated conscious global brand lineup. 

Hong Kong’s well-loved meal delivery platform NOSH is introducing their new consumer e-commerce platform, NOSH Direct, featuring leading wellness groceries, foodie staples, functional supplements, and biohacking brands from the UK, Europe, and the US.

Kicking off with 8 notable healthy and sustainable brands from around the globe, featured products range from low sugar snacks, organic olive oils, to sustainable and ethical foods, and more. Continuing their mission to support their customers in living healthier lives, NOSH aims to offer a more holistic wellness through the new platform.

NOSH DIRECT Launches Introducing Hong Kong's Newest Healthy Grocery & Wellness Platform


NOSH Direct’s end-to-end wellness platform will enable shoppers to browse according to their specific priorities including low sugar, organic foods, gluten free, vegan groceries, healthier snacking, energy, stress, focus, and more.

NOSH DIRECT_Nudie Snacks


Stephen Wright, the CEO of NOSH shared, “With NOSH Direct, our buying team has thoughtfully curated exciting products that are not otherwise available in Hong Kong. The product range recognises and celebrates that wellness is holistic-it includes what we eat, how we supplement, and it takes into account pleasure too- with healthier snacking and “treat” foods. We have thought carefully about the brands we offer, all of which have a strong commitment to sustainability and clear values that align with our own.”

NOSH DIRECT_Sharpham Park


The curated brands have been carefully selected to align with NOSH Direct’s mission to help their customers “Eat Smarter Live Better.”

The launch lineup includes DR. VEGAN, a leading UK supplement brand led by science with unique formulas created by expert nutritionists with clinically studied plant-based ingredients, Sharpham Park, the largest producer of organic spelt products in the UK, Nudie Snacks – healthier, natural, vegan snack foods including roasted pulses, protein power balls, cauliflower crisps, roasted com and chips, and Ask Mummy & Daddy – dairy free, gluten free, and vegan gourmet sweets from London.

NOSH DIRECT_Ask Mummy & Daddy


Other featured brands include MANFOOD, offering a range of simple, great-tasting pickles sauces and BBQ accompaniments, Love Cocoa, founded by the great-great-great grandson of John Cadbury, James Cadbury’s sustainable chocolate, the award-winning Bio Orto‘s organic olive oils and groceries, and Passage Foods‘ authentic, easy-to-make at home Asian and Indian chef-created meals.

NOSH DIRECT_Passage Foods


Exclusively available to Hong Kongers through NOSH Direct, these high quality foodie and wellness labels from around the world are household staples for those seeking value-led, sustainable, and unique brands.



Enjoy HK$100 off your next order on NOSH Direct with the promo code NOSHMDA100.


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