With video consumption increasing worldwide, video display marketing is an effective way to reach your audience, achieve your marketing goals, and increase sales conversions.
As our time spent online increases, so do the digital opportunities available for businesses. The rise of video sharing platform TikTok is a leading example for how consumers are engaging with content- and how marketing strategies need to evolve to keep up with these trends. The number of people watching videos is increasing at an exponential rate and creators, app developers, and businesses need to constantly expand online experience for these users. A large quantity of higher quality online videos is paving the way for significant opportunities for your startup.
Videos are quickly becoming the go-to online marketing tool, and leveraging innovative and cutting edge technology can develop your marketing plans. There are several ways you can use video display marketing to reach new customers while generating engagement.
As the internet continues to advance along with higher quality video capacity, the popularity of online videos will only keep booming, making video marketing the ideal way to showcase your business. If your company is new to video marketing, do not worry- here are some of the most effective tips for video display marketing and advertising your content online.
Hook Your Audience
In this time of constant information exchange and circulation, people’s attention span is limited. Thus, regardless of your marketing objective, it is a priority to immediately capture the audience’s attention through your videos.
Use visual elements to grab attention early on. People experience information overload on a daily basis, so when selecting visuals for your video, choose ones that will be unexpected, surprising, and pleasing to your audience.
Once you have a selection of ideal visuals, video framing should optimise their effect. Profound knowledge on video shooting or editing is not required to create an engaging video, but you can always use framing to your advantage. A tightly-framed shot of people or a specific product in the beginning of your advertisement will hook people’s attention.
Start your videos with images or clips of people to engage your audience, as consumers tend to relate more with seeing other people in advertisements. Combining tight-framing with people-oriented visuals is our tip to capturing attention from your audience.
Incorporate Audio and Visual Brand Elements
It is important to keep your video advertisements entertaining and hold the attention of your audience, but it should also be informative and educational. Be sure to use online videos to communicate and deliver what your brand stands for.
While you still have your audience’s attention, embed your brand or product in the first few seconds of the video. There is room for flexibility with how you decide to introduce your brand, either through visual or audio elements. Include your brand logo or name next to the product being advertised, and clearly communicate what your brand offers.
Be sure to differentiate yourself from competitors to stay relevant in your audience’s minds. Be creative with your video and include a brand mascot or tagline. Personifying your brand is an original and effective way to tell your brand story and drive ad recall among consumers.
By following these guides to enrich your brand perception, it will work in favour of ad recall when your audience tries to remember that one video where they saw your product.
Deepen the Connection
With these steps, you have managed to hook your audience. Now you need to retain their attention throughout your video by building a connection. Create your online videos with the intention to make your viewers feel something.
Video advertising has the ability to tell a story more effectively, and with a greater depth, than images or text. Tell your brand story in an action-filled video to ignite excitement and include creative features so viewers consider purchasing your product or services. People unconsciously search for features they can relate to when interacting with new brands or products.
Generate a sense of sympathy from your audience with reputable influencers modelling your product or promoting your brand. With celebrities as the face of your brand, people relate to a familiar face, and will in turn feel trust towards your brand. Through this, your business will appeal to people’s emotions, drawing them in and quickly building a connection.
To find the best storytelling style for your brand, you may need to go through trial and error. There are a handful of ways to tell your story, and remember that no one size fits all. While action and intrigue are useful storytelling methods, inciting these emotions may not work for your brand, so experiment with tones to see what works best for your business.
Include a Call to Action
Once your audience has viewed your video advertisement, the next step is for them to take action. To ensure the connection built through your video ad pays off, direct people to complete their purchase or further engage with your brand with a Call to Action (CTA).
When you see an ad instructing viewers to “visit site,” “book now,” or “sign up,” these are all a form of CTA giving an audience directions to fulfill their engagement with the company. An effective CTA needs to be clearly visible or audible, with no room for confusion. A simple yet eye-catching animation or text reading “buy now” is a good presentation of a CTA in your online video.
Alongside embedding a CTA to your video, creating a sense of urgency with your audience offers a higher incentive for them to fully take action with your brand. Add descriptive words to your offers such as “limited” or “special offer” to spurr that sense of urgency for consumers to take immediate action.
Whether you are working to increase traffic, sales, or attract a new audience group, refer to the tips above to optimise the effectiveness of your video display marketing.
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