Need a helping hand with your digital marketing efforts? These 9 best digital marketing tools will help you generate greater brand awareness and drive business sales.
Digital marketing has never been more important than it is today. As more and more consumers head online, it’s become clear that, regardless of size, companies need to invest in digital marketing if they’re to effectively generate new business and build (and maintain) a positive online reputation that lasts.
From search engine optimisation (SEO) to in-depth email analytics, the sheer scope of digital marketing tools available nowadays is a true testament to its value. A key to modern-day business success, scroll on to discover our pick of the seven best digital marketing tools available today.
With over 340 billion emails sent by its users last year, all-in-one platform MailChimp is the giant of email marketing, providing all the content tools you could ever need and more. Suitable for any and all marketers from independent bloggers to large enterprises, the beauty of MailChimp lies in its wealth of features – think automated drip campaigns, in-built customer relationship management (CRM), and their latest addition of free website builders. With a sliding price tag based on the size of your email list, Mailchimp’s seamless operation and ease of use is one of the best options for those looking to design, automate, and manage their marketing campaigns.
Pricing: Plans start free and range up to USD 299/month
A trusted platform that’s used by over 75,000 reputable brands and businesses, Buffer specialises in social media management, offering products that assist you at every stage of the process. From crafting the perfect post to receiving in-depth performance analytic reports, Buffer offers plenty of advanced features to maximise customer engagement and drive meaningful results. Designed for budding businesses, their suite of highly refined products have been helping social media marketers and teams across the globe for over 10 years, efficiently sourcing content to Instagram, Facebook, Twitter, and LinkedIn from one, simple, intuitive dashboard.
Pricing: Plans start from USD 15/month and go up to USD 99/month
Award-winning online visibility management platform SEMrush is a highly effective SEO tool that’s used by businesses around the world to help maximise their online visibility and elevate their content marketing to new heights. With a paid membership, users can benefit from some of SEMrush’s key features such as keyword research, site audits, competitor research, backlink analysis, Google Ad campaign optimisation, and more. With a massive database of over 46 million domains, SEMrush is trusted by internet marketers all over the world with an esteemed clientele that includes eBay, PayPal, Forbes, and BNP Paribas.
Pricing: Plans start from USD 99.95/month and go up to USD 399.95/month
This marketing automation platform brings several channels together to create a cohesive promotion strategy by means of emails, SMS, or web push notifications. One of its latest features includes a free chatbot builder for Facebook Messenger and Telegram, which allows users to create auto-replies and purchase funnels without the fuss of coding. The chatbot can also be used as a lead generation tool to collect your customers’ emails and phone numbers. Users can then utilise gathered contact information in future marketing email or SMS campaigns.
Pricing: There is a free plan for every tool on the platform. Paid plans start at around USD 7.
Catering to every graphic design need from resumes and infographics to Instagram story templates and YouTube thumbnails, Canva has over 65,000 customisable templates for you to choose from. Its user-friendly drag and drop tool provides you easy access to their media library, which boasts a vast collection of stock images, icons, and fonts. What’s more? The platform is largely free-to-use, but also has highly affordable paid subscriptions on offer, such as Canva Pro and Canva Enterprise for additional functionality. Its simple interface and accessibility cut the need for an experienced designer to create eye-catching visuals to meet your marketing needs.
Pricing: Plans start free and range up to USD 30/month
With over 145,000 templates to choose from, PosterMyWall is a fantastic one-stop graphic design platform perfect for busy entrepreneurs. Looking to personalize your visuals? You can customise your graphics by selecting from its vast collection of stock images and videos, or uploading your own. Gone are the days of toggling between tools – with PosterMyWall, you can create your content in one place and publish directly to your social media channels. What’s more is it allows for hassle-free collaboration with your team, where your designs can be edited by your colleagues and stored securely on the cloud. Now, with the help of PosterMyWall and its accessible interface, you can design like a pro without breaking the bank.
Pricing: Plans start free and range up to USD 89.95/quarter.
ProveSource optimises conversion rate through social proofing – an increasingly popular psychological concept leveraged by companies big and small. Harnessing such data as website traffic and cumulative sales into easy to decipher insights for the customer, ProveSource helps you stream recent customer behaviour on your site, increasing not only trust and conversions but also your company’s credibility and overall website experience. Setting itself in stark contrast to its competitors, ProveSource is comparatively affordable, whilst still producing impressive results. With an average ProveSource-driven lift of 17.4%, this tool is definitely a staple for growing businesses looking to boost sales through CRM.
Pricing: Plans start free and range up to USD 45/month
Want to know what your competitors are up to? Buzzsumo is one of the most powerful tools used by modern-day businesses to compare and improve their performance. Delving into the consumer landscape, Buzzsumo provides a comprehensive analysis of your online competition. Not only does it monitor trending social topics within your target audience, but it also identifies potential influencer collaborations to further boost visibility. Utilise Buzzsumo’s compelling data to produce content that better resonates with your consumers – and if you’re still on the fence, register for a free seven-day trial before fully committing to their paid subscriptions.
Pricing: Plans start from USD 99/month and have custom pricing for larger enterprises
As the self-proclaimed future of online forms, Typeform prides itself on having reinvented the typically dull survey-taking process with their easy-to-use and aesthetically pleasing web-based platform. Offering a new outlook on data collection, Typeform’s refreshingly eye-catching, interactive forms help you engage more effectively with potential clients, boosting completion rates without the need for complex coding. From sponsorship applications to lead generation and business forms, Typeform has a plethora of beautiful, customisable templates for you to choose from, catering to all business needs. Providing an all-round seamless experience, Typeform further allows you to inspect individual responses if desired, helping you to really get to know and understand your target and existing customer base.
Pricing: Plans start from USD 35/month and range up to USD 70/month