Clé de Peau Beauté is making STEM education accessible to young children at home through their STEM-focused game and “The Power Radiance” global campaign.

Japan’s Clé de Peau Beauté is a global luxury skincare and makeup brand working to improve access to Science, Technology, Engineering, and Math (STEM) education through their new STEM-focused educational game. The past couple years have brought many challenges to education systems globally, due to prolonged lockdowns and extended periods of online learning. Despite these challenges, many innovators have been improving the EdTech industry to create learning solutions and new educational tools. Clé de Peau Beauté is one such company working to reignite young children’s interest in STEM.

The beauty brand believes that “the key to a more radiant future lies in unlocking the power of girls through education,” partnering with UNICEF in 2019 to create their philanthropic initiative The Power of Radiance. Through this campaign, Clé de Peau Beauté has created a platform to recognise influential people driving positive global change through education, skills development, and empowerment.

This year, Clé de Peau Beauté is recognising tech entrepreneur Alyona Tkachenko, the first woman tech founder from Central Asia to make the Forbes 30 Under 30 Asia list, as their 2021 Power of Radiance Award Recipient. Alyona is the Initiator of Hour of Code in Kazakhstan, introducing over 500,000 girls to STEM and training more than 200 woman teachers. Alyona also co-founded Nommi, a Kazakhstan-run secure connectivity startup, that provides fast LTE data for remote workers across the globe.

“I am a firm believer that when children are having fun or enjoying themselves, they are able to learn better. STEM is often stigmatised as a subject, so I am thrilled to see that Clé de Peau Beauté is harnessing creativity and technology to help bridge that gap to excite young students,” said Alyona Tkachenko, “I’m honoured to have been this year’s recipient of the ‘Power of Radiance’ award and humbled that my own experience has served as inspiration for this year’s program.”

Alyona Tkachenko_Hour of Code

The Covid-19 pandemic negatively impacted education worldwide, and with lockdown still ongoing for many, this could lead to a loss of US$10 trillion in labour earnings over current students’ working lives. Many children, especially young girls, are facing increased anxiety due to these barriers to their education. A study conducted by UNICEF showed increased psychosocial stress and mental health issues brought on by the pandemic in girls could negatively impact their ability to learn.

Clé de Peau Beauté has taken inspiration from Alyona and her work in impacting youths in STEM fields by developing an educational tool, encouraging young girls to pursue their interests in STEM. The luxury beauty brand will be hosting events in their regional markets inviting educators, parents, and children to learn more about STEM education and explore their new STEM game.

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