Digital adoption doesn’t just make things easier for employees. It’s a crucial building block for optimising the customer experience and streamlining workflow.
As you know, there has been a rapid transition to all things digital in the last decade. Everyone, from your staff to your customers, is now quite comfortable with digital tools, apps, and the shift to an online way of life.
Realising this, businesses big and small are increasingly investing in digital tools and software to optimise daily operations. This is known as digital transformation, which essentially is the integration of digital technology into all areas (people and processes) of your business, centrally changing how you operate and deliver value to your customers.
In other words, digital transformation means bringing in cloud-based apps and subscription software to revamp how your business operates, leaving behind the old offline ways.
However, merely introducing digital tools with the hopes of optimising business processes, workflows, and employee productivity isn’t going to work. It’s one thing to purchase a digital tool that promises to optimise project management, and it’s entirely another to have every team member use that tool to its fullest capability such that there’s a tangible increase in the bottom line.
That’s what digital adoption is all about.
What is Digital Adoption?
Simply put, when you attain an organisational state wherein all your employees are able to use the digital tools made available to them to their fullest extent, you could say that digital adoption is successful.
The level of digital adoption directly affects business performance, because it affects both internal and customer-related activities. Effective digital adoption can make your business more efficient and consequently lead to greater profits and growth. In fact, data from Forbes shows that startups relying on a digital-first strategy grow their revenue by a whopping 34%.
But if you’re still iffy about investing in digital adoption, or ensuring that your workforce is fully leveraging the digital tools and assets you’ve brought in, then here are three solid reasons why you shouldn’t ignore it.
Benefits of Digital Adoption
Digital Adoption Improves Teamwork and Project Management
In most small to medium-sized businesses, employees wear multiple hats and juggle many tasks at once. This means it can be all too easy to lose track of priorities.
Bringing in a project management tool like Trello and then ensuring every employee makes the most of that tool will lead to effective task prioritisation and time management. Such tools allow teammates to assign tasks, track deadlines, and maintain accountability.
Plus, remote working is a fast-growing trend and your business likely has remote workers or freelancers who are working from home (or even from the opposite side of the globe). Proper usage of communication tools like Slack or Skype enables quick and continuous communication regardless of location.
Digital Adoption Allows to Automate Tedious Tasks
Time is an all-important resource for small businesses and squandering it away on completing repetitive tasks doesn’t add any real value to your growth.
With digital adoption, you can automate various internal processes and routine tasks which enables you and your employees to focus on doing actual work that manifests in the business’s bottom line.
For instance, using apps like Invoicera or Orderhive, you can automate invoicing and inventory management. Likewise, digital adoption allows you to automate HR activities like payroll, employee onboarding, and training.
By automating all such recurring manual activities, digital adoption increases your workforce’s productivity as your employees can now spend more time working on tasks they love doing instead of tedious administrative work. Using one of the digital adoption platform companies such as WhatFix, you can ensure that everyone fully leverages the enterprise software available to them.
Digital Adoption Helps Improve Customer Experience
Digital adoption is vital for not just optimising your business’s everyday performance, but also for your customers’ satisfaction. In a world of endless alternatives, your business’s primary goal should be to delight customers by creating a remarkable experience.
The customer experience (CX) comprises every positive or negative experience that a customer has with your business and directly influences the likelihood of purchase. A recent report from Forrester suggests that businesses that enhanced their customer experience nearly doubled their conversion rates.
When it comes to the in-store CX, interactive kiosks and digital self-service devices can help improve the customer experience. But as more and more people are now turning to online purchases using their smart devices, businesses wishing to improve their CX must focus on upgrading their digital user experience (UX). This means leveraging digital tools to build a modern, functioning, mobile-friendly business website and an omnichannel customer-service.
Furthermore, using customer feedback and analytics tools, you can collect and use customer data to provide a more personalised experience to your customers which will translate to more conversions and customer satisfaction.
Thus, top-notch customer experience can only be realised with successful digital adoption across all fronts of your business.
Conclusion
From managing remote teams and increasing productivity to automating internal processes and improving the customer experience, effective digital adoption is key to your business’s present and future success.
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