Digital marketing is a fast-paced industry. With new strategies popping up all the time, these digital marketing facts will help you orientate yourself and understand the market more thoroughly.
Digital marketing is changing at an alarming rate. Most businesses find it challenging keeping up with the latest trends, and some have become hesitant to invest in the strategy.
However, digital marketing strategies, such as search marketing, provide the best ways for businesses to remain relevant in the modern world. If you are considering using digital marketing as a strategy, but are not sure whether it is a good idea, these facts will give you an idea of what to expect.
1. Combining video with full-page ads increases engagement by a significant percentage
Text-based advertisements are not as effective in capturing people’s attention as other types of content. Combining video content with text helps people to understand what businesses wish to communicate better. Consumers retain more information when they watch videos than when reading text.
2. A higher percentage of consumers do not like pop-up ads
Studies have shown that at least 73% of consumers ignore pop-up ads. They always find these ads annoying and disruptive as they try to focus on other things. Businesses that have realised this fact are no longer using pop-ups to boost engagement.
3. Almost all online interactions begin with a search engine
Investing in search engine optimisation is one of the best practices for digital marketers. About 93% of online engagements start from a search engine. Having your business rank high on Google and other search engines is one of the best advertising modes.
4. For each dollar spent on Google Ads, businesses make at least 2 dollars in revenue
Return on investment is an ideal factor in every marketing strategy. Google Ads are often delivered through search engines, and they are capable of generating some fantastic revenue for the business. Most companies have used these ads to double their revenues successfully.
5. At least 64% of online users click on a Google Ad when seeking to purchase an item
PPC ads offer instant results to digital marketers. Most consumers are led to buy through Google Ads. Businesses can use Google Ads to generate high potential leads and convert these to revenue.
6. Social media is one of the most popular consumer activities
According to statistics, watching video content and engaging in social media are the most prevalent among consumers. Online users watch over 500 million hours of video content each day. Online advertisers can incorporate these two channels in their marketing strategies to reach a wider audience.
7. At least half of Internet users act after viewing a video ad
Brands that have not started using video as part of their digital marketing strategy could be missing an opportunity to make good sales. Video is more eye-catching than other content. On average, 46% of consumers are willing to take action after watching a video ad.
8. Most consumers view native ads as articles
The digital marketplace has all manner of advertisements. Consumers have got used to these, and some have developed a distrust for some of them. By publishing ad content in the form of an article, businesses can easily capture consumers’ attention who do not like pop-up ads.
9. Facebook remains popular for B2C and B2B marketing
Facebook boasts several millions of active users. It is also one of the social media platforms that allow businesses to create relevant ads that target a specific audience demographic. Facebook remains to be one of the popular social media tools for B2C and B2B brand marketing.
10. Digital marketing is not cheap to implement
Digital marketing is more than creating a website, digital ads, and marketing campaigns. It also goes beyond having a good social media profile. Competition for digital marketers is high, and to stay ahead of the game, businesses need the best minds and more resources. Prudent budgeting is essential.
11. Digital marketing is not for everybody
Digital marketing is useful for some brands and not others. Although most businesses can find customers online, some consumers are better targeted offline through traditional strategies like leaflets and word of mouth.
12. Marketers who invest in analytics boost their sales targets by 25%
Digital marketing goes beyond posting online ads. Marketing statistics indicate that brands which monitor their online campaigns and adjust their marketing content accordingly are more likely to exceed their sales target.
13. Most marketers use location targeting for mobile-based ads
To effectively reach customers where they are, businesses are now coming up with geo-targeted mobile ads. These ads enable brands to advertise their products to consumers within a specific area, who are likely to be interested in their products. At least 80% of businesses are doing this.
14. Amazon is the third-largest digital ad seller
Although trailing behind Google and Facebook, Amazon is now one of the best platforms for digital advertisement. The platform has assumed a consistent upward trend in terms of the revenue it brings from the ads.
15. Digital marketing changes with technology and consumer behaviour
Although the fundamentals of marketing like customer reach and satisfaction remain constant, the mode of delivering these fundamentals to the consumer keeps changing all the time. Consumers keep adopting new communication technologies every day, and businesses must ensure that they keep updating their strategy to accommodate these new introductions.
16. PPC ads increase brand awareness significantly
According to research, PPC ads can help businesses to increase their brand awareness by 46%. This explains why most companies are working hard to ensure that their ads appear at the top of search engine results pages. These comprehensive 2020 PPC ad statistics also cover
17. Those who visit your website after clicking on your PPC ads are likely to buy your products
PPC ads are popular because of their high conversion rates. It is believed that most people who click on them are serious about making online purchases. PPC ads provide better conversion rates than visitors who find your products through organic searches.
18. Average Internet users spend at least 33% of their time on social media
Digital marketing is more effective when brands strive to meet customers where they are. A good percentage of Internet users spend most of their time on social media channels. Businesses who have known this secret include social media ads as components in their online advertising strategy to increase their sales.
19. Over 70% of digital marketers do not incorporate behavioural data in their online ads
Behavioural data is essential for online ad targeting. It helps businesses to understand their clients and create more personal ads. Most businesses do not use behavioural data. As a result, they are unable to reach a more specific segment of their customers.
20. Online users get served at least 1700 banner ads per month, but only view half of them
This is one of the most surprising facts about digital marketing that may significantly impact the business if you are using banner ads to advertise your business. However, brands that do not track their ads’ performance may fail to understand why engagement rates are significantly low.
21. 88% of website visitors do not come back after a bad experience
Consumers often get frustrated navigating through a website that is less mobile-friendly. Businesses whose sites and e-commerce stores are not mobile responsive may lose clients due to this fact.
22. Over 50% of online purchases are done using mobile devices
Mobile shopping is rising tremendously. Studies indicate that most purchases are now made through mobile phones. Businesses need to revise all their marketing channels to ensure that they are mobile-friendly.
23. Customers are likely to recommend brands that offer positive social media experience
Social media marketing remains to be the most economical form of digital marketing. The platforms give businesses access to a large audience that can also become their most effective ambassadors. Research carried out by HubSpot indicates that at least 71% of people who receive a good experience with a brand are likely to recommend it.
24. Most consumers want brands to share discounts on social media
At least 72% of online consumers wish that businesses would share promotional information through social media. Brands that keep throwing coupons at their customers every once in a while report a tremendous increase in their social media audience.
25. Video ad completion rates continue rising each year
As more and more digital marketers become experienced in using video ads, completion rates continue to increase. In 2015, the overall video completion rate was 47%. The number increased to 70% in 2017.
26. Facebook video ads influence most online consumers to make a purchase decision
As businesses continue to find ways of influencing their consumers’ purchase decisions, the use of Facebook ads remains one of the best ways to achieve this. Several brands are now creating video content that is specific for Facebook sharing.
27. The use of product videos can quickly increase product purchases
This is one of the digital marketing facts that emphasises the need to use video when selling products online. Product information that is presented in video format is easier to understand.
28. Smartphone conversion rates are high in digital marketing
Nearly every household worldwide owns a smartphone. Digital marketers who use mobile ads as part of their strategy experience higher conversion rates than those who do not.
29. Most consumers always remember video ad content
Online videos are essential for breaking through the constantly busy online market. Video content tends to be more memorable since consumers can retain most of the information in it. Using video to promote products is a good strategy for most brands.
30. Very few search engine users go beyond the third page of search engine results
With no more than 10% of search engine users viewing up to the third page of search results, it is obvious why your brand must strive to remain at the top of the results page.
31. YouTube provides higher engagement and a lower bounce rate than other social media tools
YouTube’s users spend more time viewing content than those using other social channels. Studies indicate that post-click engagement and referral traffic rates are also higher on YouTube. In a world where digital marketers are competing for attention, using the right platform for advertisement is key.
32. Digital content with relevant images gets more views
Content marketing is one of the priorities among digital advertisers. Besides video, most consumers are attracted to images more than text. Consumers prefer image-rich content and marketers need to invest in quality photos if they want to remain relevant online.
33. The average consumer’s attention span lasts only 8 seconds
Websites that aren’t optimised for speed may fail to attract significant traffic. Video ads that are too long may also record low completion rates because of consumers’ low attention span.
34. Location-specific campaigns are more effective than traditional banners
Online ads that are geo-specific are likely to attract more buyers than advertisements that are not location-specific. Most consumers give attention to ads that are more personalised and relevant.
35. Consumer Internet traffic is likely to be in video-format by 2021
Video content is predicted to outperform other online mediums in the future. Most brands are aware of this and have already started making the necessary changes in their digital marketing strategies.
Since digital marketing trends are always changing, businesses must keep up to date with these changes to remain successful. These facts provide you with insight into the industry and help you develop the best marketing strategy. By considering these digital marketing facts, brands can easily explore the available avenues to develop and improve their strategies’ effectiveness. Using these points in the right way can be a stepping stone to great success.