A global survey conducted by the TEAM LEWIS Foundation and UN Women’s HeForShe movement reveals Gen Z priorities to be enterprise, environment, and equality. 

In a global survey conducted by the nonprofit arm of marketing agency TEAM LEWIS, the TEAM LEWIS Foundation, and UN Women‘s HeForShe movement, results showed Gen Z prioritising equality, enterprise, and environmental issues the highest over any other age group.

“Gen Z are passionate about social justice.” said Edward Wageni, the global head of HeForShe, “This research demonstrates that Gen Zers of all genders understand the importance of many critical issues. By acting now, working together, and listening to younger voices, it is possible that we create a better tomorrow for everyone.”

HeForShe is UN Women’s solidarity movement encouraging men, boys, and people of all gender to support gender equality and women’s empowerment. The movement provides a systematic approach and targeted platform where a global audience can engage and become agents of change. HeForShe invites all to stand together as equal partners to work towards a gender-equal world by implementing specific, locally relevant solutions.

The generation behind global social movements such as the 2019 Climate Strikes is no stranger to advocating for change, their top four priorities in the 2022 survey being economic opportunity, LGBTQIA+ issues, climate change, and gender equality- which ranked higher than any other age group, averaging 7th in priority across all participants. While 66% of Gen Zers believe that gender equality is a serious issue, only 51% of those over 65 shared the same view.

“Gen Z recognise the stark challenge the world faces when it comes to Enterprise, Environment and Equality,” said Samuel Dean, CEO of TEAM LEWIS Foundation. “Leaders must listen to the concerns of younger generations. Gen Z is speaking up and must be heard if we are going to have a more equal and, therefore, environmentally and economically sustainable future.”

Gen Z was also the most aware that climate change disproportionately affects women, with 24% understanding that this is an issue- in contrast with 17% of those aged over 65 and older recognising this intersection between climate change and gender equality.

Notably however, all generations acknowledged the severity of climate change, it ranking in the top 3 most pressing issues across all respondents.

TEAM LEWIS Foundation surveyed people aged 18 and above from February 11th until March 2nd, 2022 across a balanced and diverse group of ages, races, and gender, with a total number of 8,002 respondents from countries across the world including the US, the UK, China, Germany, India, Mexico, Brazil, UAE, Israel, and Singapore.


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