Venturing beyond its status as a hidden gem, Nakhon Si Thammarat is gearing up to embrace its potential as the green capital of Thailand. In a strategic alliance between public and private sectors in the region, the province aims to unveil its ecological paradise to the world, bolstered by enhanced infrastructure and nature-centric initiatives.
Tucked away in Southern Thailand, the lush province of Nakhon Si Thammarat has long been a national secret. But now, a blend of public sector enthusiasm, private sector innovation, and improved transportation is poised to unveil its splendour to the world, with aspirations to become the green capital of Thailand.
With untouched landscapes spanning from jungle-clad hills to pristine coastlines, Nakhon Si Thammarat’s allure is undeniable. Aptly known as “the green lungs of Thailand,” this region has historically attracted local residents and curious international explorers. However, a brand-new international terminal scheduled to open at Nakhon Si Thammarat Airport by the end of 2023 is set to change the game. Direct flights from Singapore, Taiwan, and Malaysia will breathe life into this ecological haven.
Seizing this pivotal moment, the provincial governor’s office and the Tourism Authority of Thailand (TAT) are aligning efforts to boost tourism.
“Our focus is nature and community. We feel it will appeal to Thais and international visitors now more than ever before, as it offers a chance for a personal detox – a chance to reset and get back in touch with nature,” revealed Ms. Pitsinee Tatniyom, TAT’s Director for Nakhon Si Thammarat.
Private sector pioneers are also answering the call, crafting specialised tours that highlight the region’s unique charm. Tarzan Adventure, for instance, has introduced a dragon’s back-style trekking program, leading adventurers through Khao Luang National Park‘s lush jungles, waterfalls, and valleys.
Just a stone’s throw from the national park, Sichon stands out as one of Thailand’s top 10 beaches. Urasaya, an upcoming residential and hospitality development led by senior advisor Mr. Ravi Chandran, seeks to blend eco-consciousness with locally-inspired tourism, embracing Nakhon Si Thammarat’s pristine appeal.
Nakhon Si Thammarat’s innate charm, easily accessible with a one-hour flight from Bangkok and glimpses of Koh Samui on the horizon, is set to breathe fresh life into Thailand’s tourism landscape. As this ecological paradise gears up to shine, the green lungs of Thailand are ready to revitalise the kingdom’s tourism industry.
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