Tourism in Thailand has seen a significant boost in the first four months of 2023 with 8.5 million visitors entering the country and between 25 and 30 million foreign tourists forecast to arrive this year.
In light of a continued uptake of international travel, Thailand welcomed 8,596,452 million tourists in the first four months of 2023, bringing a total revenue of US$10 billion to the country.
Malaysians visitors were within the top five countries to the kingdom during the first quarter of the year. In April, there were 2.13 million international visitors, with Malaysian tourists topping the list with 367,530 people, followed by China and India. It is expected that more than 520,000 people will arrive in Thailand in the first week of May following Labour Day holidays in Malaysia, Vietnam, and China.
The Tourism Authority of Thailand (TAT) forecasts that 3.5 to 4 million Malaysian tourists will visit the country this year, with travellers from India and South Korea set to surpass 1 million and at least 5 million from China.
Prime Minister Prayuth Chan-o-cha expressed his appreciation for the efforts made by various agencies to revive tourism in the country, as this is a positive sign that Thailand remains a top destination for international travellers.
The nation is targeting between 25 and 30 million foreign tourists this year as the sector is seeing a quick rebound.
The TAT has announced that it expects to welcome 25 million foreign visitors in 2023, a significant increase from its previous forecast of 18-20 million. The TAT’s revised target for the year represents a return to approximately 66% of pre-pandemic levels observed in 2019 when Thailand welcomed 39.8 million international tourists.
The TAT also aims to generate US$71 billion in revenue for the industry, up from US$58 billion in 2019.
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