Social media is without a doubt the most powerful way for small businesses to boost their online profile. These social media audit tools will help you efficiently analyse and optimise the performance of your social media.

According to Hootsuite, 3.97 billion people worldwide are currently using social media – that’s more than half of the world’s population.

For that reason alone, it’s imperative that your business not only has a social media presence, but a winning social media presence at that.

In order to really make the most use of social media platforms, the first and key step to any successful social media marketing strategy is to conduct a thorough audit. 

This basically involves compiling key information and statistics about your company’s social media efforts and using those insights to evaluate its performance. In other words, it helps you understand what’s working in your social media strategy and what’s not.

Now, compiling statistics from each and every one of your social accounts can get tiring and repetitive, which is why we’ve gone ahead and listed out the top 8 social media audit tools that can help your brand win at social media and gain a competitive edge.

Sprout Social

Coming in at the higher end of the market is Sprout Social, an all-in-one social media management platform that helps you with all things social media-related from content curation and publishing to team collaboration tools for companies. To carry out a social media audit, be sure to utilise its analytics tools to make strategic decisions for your social media channels, as well as the social listening module to uncover trends and analyse sentiment on what your audience wants to see.

Pricing: Packages start at USD 99 per month with a 30-day free trial.

Sprout Social


Another popular option for marketers seeking an all-encompassing social media management platform, Hootsuite offers not only excellent social media management tools but also superb performance analysis reports. For result-oriented marketers, Hootsuite Impact produces KPI-driven reports and puts your leads, conversions, and sales into tangible ROI metrics.

And what’s even greater about Hootsuite is that they have something for everyone – ranging from free packages for individual marketers to tools for large teams and enterprises.

Pricing: Free with limited functionality. Packages start at USD 29 per month with a 30-day free trial.


Zoho Social

Looking for a more affordable solution? Go for Zoho.

Targeted specifically for small to medium-sized businesses, Zoho Social has minimalistic yet incredibly useful features for you to monitor your social media channels effectively. For social media review, choose from the range of analytics available to make tailor-make reports and track social media performance.

Pricing: Packages start at USD 10 per month with a 15-day free trial.

Zoho Social

Buffer Analyze

Data and analytics form the backbone of any social media strategy, which is why Buffer is offering a function dedicated specifically to social media analytics. Likes, comments, shares, clicks… you name it, Buffer Analyze puts all of your metrics in one place – so you don’t ever have to do the dirty work yourself.

Best feature? Their posting strategy recommendations that answer all of your biggest questions about social media strategy to grow your reach and engagement from the best time to post and posting frequency to the optimal type of post.

Pricing: Packages start at USD 35 per month with a 14-day free trial.

Buffer Analyze


Social media campaigns are increasingly used by companies as a great way to not only get their name out, but also improve their image. Successful examples include Apple’s Shot on iPhone challenge for iPhone photographers to share their best work shot on their iPhones and Starbucks #whatsyourname campaign to advocate inclusivity of people of all genders.

Dedicated solely to social media campaigns, Keyhole specialises in hashtag tracking and influencer campaign metrics to help marketers keep a close eye on real-time metrics and measure the impact of their social media campaigns.

Pricing: Packages start at USD 49 per month.


Rival IQ

In an ever-changing social media landscape, there’s one that remains constant – competition. So, it’s important to not only look at how your own social platforms are performing, but also to compare and see how you stack up against your competitors.

In come Rival IQ. Focused on delivering competitive insights and comparative analysis, Rival IQ alerts users of every single move of their competitors, enables digital marketers to continuously gather and monitor social performance data of their competitors, and identify new opportunities.

Pricing: Packages start at USD 199 per month with a 14-day free trial.

Rival IQ


We cannot stress enough how important “social listening” is for conducting a social media audit. It allows you to listen to feedback from your audience, keep an eye out for conversations that are relevant to your business, tweak strategies accordingly, and avert a crisis – if one should ever arise.

Specialising in all things social listening, Mention is a highly useful real-time social media search and analysis tool that allows you to track and measure what people are saying about you, your company, your new product, or any topic in the social media landscape.

Pricing: Free with limited functionality. Packages start at 25 USD per month with a 14-day free trial.



As under-appreciated as content marketing is, it plays a key role in social media audit. After all, good content catches people’s attention, forms your brand identity, and perhaps most importantly, attracts organic traffic.

Focused on all things content marketing, BuzzSumo allows you to perform effective content audits by uncovering the hottest topics and key influencers out there. Turn your ordinary content into high-performing, marketing content – all before it’s too late to jump on the bandwagon.

Pricing: Packages start at USD 99 per month (or USD 79 if paid annually) with a 30-day free trial.


Wrapping Up

Social media audit is the first and key step to working on any social media strategy, and thanks to these tools, you no longer have to compile info and stats and do these calculations manually. To save you time and effort… because there are only so many hours in a day, remember to utilise these tools to the fullest and revise your social media strategy accordingly, and we guarantee that you – and your company – will be heavily rewarded at the end.


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