Centara Hotels & Resorts group celebrates achieving GSTC-Recognised Sustainable standards through their constant and long-term sustainability practices.

As one of Thailand’s leading hotel operators, Centara Hotels & Resorts has 84 properties spanning across the globe, with 48 of them located in the Kingdom of Thailand, and the other 36 spread out in Japan, Vietnam, China, Cambodia, the Maldives, Turkey,  Laos, Myanmar, Qatar, Indonesia, Oman, Sri Lanka, and the UAE. The Centara group hosts six unique brands. 

Centara EarthCare is Centara group’s sustainability standard, operating to ensure Centara-owned hotels and resorts adhere to sustainable practices. Through its strenuous efforts, Centara EarthCare has achieved the GSTC-Recognised Standard, presented by the Global Sustainable Tourism Council (GSTC). In order to achieve the GSTC-Recognised Standard status, a business or corporation must meet the four pillars of GSTC Criteria: Environment, Cultural, Social, and Management principles. Such feat puts Centara group to be the first Asian hospitality group to formally adopt the GSTC criteria into its internal sustainability system. 

Thirayuth Chirathivat, the CEO of Centara Hotels & Resorts expresses his joy by saying “We are delighted to have achieved the GSTC-Recognised Standard status, a crucial step in our journey to a sustainable future. By advancing socially and environmentally conscious business practices at Centara, we are directly ensuring that current and future generations can live healthier and better lives.”

bungalow_Centara Hotels & Resorts: First in Asia to Achieve GSTC-Recognised Status


Considering the scale of Centara’s properties, and in order to manage such diversity of location, they are now using Greenview Portal, a GSTC-Recognised System that tracks, measures and improves areas of environmental sustainability and social responsibility at a property or multi-site scale. The ability to use such resources and be recognised for sustainable practices is a milestone achievement for Centara group’s commitment to long-term sustainability. 

Despite having secured this status, Centara’s sustainability journey does not stop here. As part of their goals for a greener and healthier future, and to support ecotourism, Centara plans to reduce energy and water consumption by 20% over the next 10 years. It also will make efforts to minimise waste production and greenhouse gas emissions. To act on such crucial goals, Centatra is reviewing implementing several redesigns and projects, including a solar power project, and installing sub-metering systems for water and electrical management. 

By 2025, Centara projects to have each of its individual properties certified as sustainable by accredited organisations, as a crucial step to achieving its long-term sustainability targets. 

David Good, EVP of Hotel Operations promised more sustainable practices from the Centara group by stating, “We remain committed to incorporate green practices into our management approaches and corporate identity. With the new GSTC-Recognised status, Centara EarthCare will be able to provide a clear benchmark and guidelines for projects to further the sustainability agenda to an internationally recognised standard.”

Featured banner image: Herb Garden at Centara Reserve Samui, by centarahotelsresorts.com


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