L/UNIFORM Debuts in Lane Crawford Hong Kong, Unveils New Flagship in Tokyo's Aoyama District

L/UNIFORM continues to expand its presence in APAC, launching in Lane Crawford Hong Kong and unveiling a new flagship store in Tokyo’s Aoyama District.

Luxury brand L/UNIFORM unveiled its latest flagship store in the bustling Aoyama District of Tokyo earlier this fall. The store’s design, led by Masamichi Katayama from Wonderwall Japanese studio, represents a departure from traditional retail concepts. Its goal is to immerse visitors in a lifestyle inspired by the core values of the brand.

Teaming up with Masamichi Katayama, known for his work on L/UNIFORM’s previous boutiques in Marunouchi, Tokyo, and Quai Malaquais in Paris, L/UNIFORM has reimagined its design approach. The space was carefully crafted to resemble a living environment, inviting visitors to visualise ‘L/UNIFORM’ seamlessly integrating into their daily lives.

Forwarding the brand’s widening reach in Asia, L/UNIFORM has also launched in Lane Crawford, Hong Kong, a prominent specialty store in the city celebrated for its diverse collection of fashion and lifestyle products, for the festive season.

Drawing inspiration from the architectural aesthetics of Junzo Yoshimura, the store’s interior design embraces the theme of “Japanese mid-century modern housing as imagined by the French.” It skilfully blends classical influences with a contemporary touch, aiming to evoke a unique harmony between interior design and the essence of the L/UNIFORM brand.

Today, Lane Crawford stands as a symbol of opulence and personalised shopping experiences, offering an extensive range of international women’s and men’s wear, accessories, jewellery, cosmetics, and home and lifestyle collections.

The introduction of L/UNIFORM’s flagship store in Tokyo’s vibrant district, along with its collaboration with Lane Crawford, signifies the brand’s commitment to redefine luxury retail experiences while honouring a heritage of elegance and innovation.

For our readers in Hong Kong, the Hive is hosting a 12 Days of Christmas giveaway campaign from December 11th to 22nd on Instagram, featuring a range of prizes, concluding with a grand final prize – a coveted bag from L/UNIFORM.