Leading Southeast Asian womenswear label Love, Bonito opens the doors of its flagship store in Central, Hong Kong. 

Leading Southeast Asian omnichannel womenswear brand Love, Bonito has launched its Hong Kong flagship location in Central, Hong Kong at 30 Queen’s Road Central. The new store commemorates the opening of the label’s first brick-and-mortar outside of Southeast Asia. Designing for key moments and milestones, Love, Bonito offers stylish and comfortable pieces for the modern Asian woman.

The 2000sqft flagship marks Love, Bonito’s move to expand their international presence, led by the brand’s newly appointed head of Hong Kong and Taiwan, Christina Wang.

Featuring a trademark of its stores around the globe, Love, Bonito’s first Hong Kong location will feature an electronic queue system enabling customers to browse while waiting in a virtual line.

“We have seen tremendous double-digit growth in Hong Kong through our online channels and successful string of pop-ups. Our range is popular amongst local ladies who are financially independent, assertive, and career-focused. With the popular demand for Love, Bonito we are excited to finally have a physical footprint in the city,” shared Christina Wang, the Regional Director of Hong Kong and Taiwan, Love, Bonito.

Love, Bonito Opens Flagship Store in Hong Kong


In 2019, Love, Bonito debuted in Hong Kong with a pop-up store followed by the launch of their e-commerce platform in the city. Bringing well-loved essentials and fresh styles at their physical location, Hong Kong shoppers will now be able to try on the brand’s fashion staples in person.

“We have been experiencing exponential year-on-year growth in Hong Kong over the past three years,” commented Dione Song, the CEO of Love, Bonito, “We have a slew of exciting plans underway to further build our presence and empower and inspire more women in Hong Kong and across all of our major markets.”

Love, Bonito Opens Flagship Store in Hong Kong


“Hong Kong as an international city is one of our key target markets. Aside from supporting omni-channel sales, expansion, marketing and retail operations in the city, the team is also looking to explore more experiential hub opportunities with the aim of developing a stronger direct-to-consumer omni-channel presence,” Christina added.

Featured banner image credit: info.gov.hk


Related Articles 

7 Essential Sustainable Fashion Labels in APAC to Know

The Woman Re-Inventing Luxury in Hong Kong with her Fashion Resale Brand HULA

Christina Dean: The Woman Leading a Global Movement in Fashion Sustainability