The wellness industry grew significantly following the global pandemic, propelling the rise of personalised fitness, and the trend is expected to further disrupt the market. Read on ahead to explore the technologies enabling the personalisation of well-being solutions and transforming the way we train.
2022 brought a pivotal shift to the wellness industry, revolutionising our approach to health and fitness. With a global market valuation of US$1.5 trillion, it continues to expand, delivering “multiple dimensions of wellbeing,” from maintaining an active lifestyle and healthy eating, to sound sleeping and practising mindfulness.
In a recent survey by McKinsey it was found that wellness and fitness remain the top priority for over 42% of consumers, with up to 80% of them regarding them as an essential part of life. Individuals’ increased awareness and interest in self-care concepts and overall wellbeing have also further accelerated innovation.
Fitness products and plans are now becoming increasingly personalised, once propelled by pandemic-induced isolation, individuals have become more receptive to customisable and individualised solutions that best fit their lifestyles.
Whether you are looking to switch up your exercise routine or try out new equipment, personalisation is set to elevate your fitness approach by bringing solutions curated for your holistic journey, through technologically-advanced wearables, hybrid workouts, and more.
Why Personalised Fitness?
With consumers becoming increasingly conscious of maintaining a healthy lifestyle, they are now looking to make long-term commitments that translate into lasting effects, and when goals are more targeted, they become easier to accomplish. Personalised methods and products improve motivation, progress tracking, and alignment with preset targets.
Most modern solutions integrate advanced technologies such as data analysis and algorithms, augmented reality (AR), artificial intelligence (AI), and others. Businesses are leveraging the new tech to optimise their fitness offerings, this spotlights rapid digitising within the industry triggered by the need to personalise products and services.
Hyper-personalisation of workouts, gyms, and fitness solutions is key to driving the US$96.7 billion industry’s future growth.
Tap into the wellness landscape, as Hive Life spotlights the trailblazing technologies behind personalised fitness, how it helps people revamp their workouts, and its transformative role in shaping the industry.
Hybrid Workouts
A 2022 study spotlighted growth of up to 41% in the adoption of hybrid fitness routines between 2020 and 2022, with many individuals performing remarkably well due to their improved workouts.
Hybrid fitness allows people to be flexible with their training, which could be held in-person, or virtually, accommodating different lifestyles, while offering a higher sense of accountability to stick with their routines.
Despite more gyms opening, consumers value their personalised at-home setups, along with other outdoor exercises– whether going for a hike, taking a walk in the park, or doing yoga, and other mini workouts at a comfortable spot. The future will offer people greater flexibility, as hybrid solutions become the new norm of the fitness world.
The Hybrid Gym Group is a performance centre in Hong Kong delivering a combination of mixed and personalised fitness solutions, from one-on-ones, to group training, martial arts, and more. With an in-house team of professional coaches and state-of-the-art amenities, the gym tailors workout sessions for individuals based on their specific needs.
Read more: Is the Home Fitness Industry Boom Here to Stay?
Wearables
In recent years, there has been a plethora of digital-age wearable technologies dominating the market. People are taking a science-forward approach to maintaining their fitness and overall health, leading to the growth of interconnected solutions, such as smart trackers, watches, and more.
The fast-growing market for wearable tech was estimated to reach US$71.91 billion in 2023. It has evolved from being futuristic to an ubiquitous health device in the modern world. Companies are harnessing their products’ UX design and tech capabilities to further humanise equipment. The optimisation of wearable solutions yields more targeted results, generating key insights in tracking your health and performance.
Launched by Hong Kong-based WellTech company, Osia by Ahere, is a smart wearable device that functions as a personal fitness trainer, helping users customise their workouts plan, track and analyse their progress post-workout, and allow them to share their milestones.
VR Workouts
VR fitness applications integrate variations of workout regimes, making tedious exercises more interesting and rewarding. It offers flexibility in training and tracking data, with added elements of entertainment and engagement for users to train and share experiences with others.
Research suggests that using VR during workouts can positively influence a person’s senses and enjoyment, while strengthening their commitment to drills.
With the rising popularity of the metaverse, the fitness industry foresees leveraging integrative AR and VR technologies to drive its adoption. The gaming market is expected to inflate to a valuation of over US$53.44 billion by 2028, increasing at a compound annual growth rate (CAGR) of 31.4%.
OliveX is a digital wellness company from Hong Kong which is currently developing a fitness metaverse on the blockchain to deliver gamified workout experiences. It aims to revamp immersive exercises, while empowering individuals.
AI Fitness Plans
Artificial intelligence (AI) is revolutionising the fitness industry with its deep-analytic capabilities to study, deliver, and optimise solutions based on our personal needs. Individuals can utilise this tech to personalise workout plans based on their set targets, while eliminating the need for one-on-one training as a whole.
Fitness innovation in AI is forecasted to further propel the industry to great heights. The technology will take on the role of a personal trainer with analytics-driven aptness, delivering more targeted and customisable workout plans to your fitness journey.
Singaporeanand entrepreneur, Jonathan Wong launched AI-based fitness application Feak.AI to offer personalised and result-driven workout regimens. Its highly-optimised solution incorporates a step-by-step guide, and builds positive reinforcement around one’s daily routine, while empowering them to make healthier everyday choices.
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