Asia’s first and largest healthy food chain, SaladStop! Group, finalises SG$12 million series B investment round with Temasek, DSG, Vulcan, K3 and East Ventures.

Singapore-founded SaladStop! Group announced the results of their series B investment round today,  closing SG$12 million in funding from notable investors, led by Temasek, including DSG Consumer Partners, and new investors Vulcan Capital, K3 Ventures, and East Ventures.

Daniel Desbaillets, Chairman of SaladStop! Group commented, “I am thrilled to see our Group move on to its next chapter with this new round of investment and it gives me immense pleasure to see our business continue to evolve under the leadership of the next generation.”

Founded in 2009 by father and son, Daniel and Adrien Desbaillets, and co-headed by daughter Katherine and son-in-law Frantz Brahais, SaladStop! is a family business and the first and largest healthy food chain in Asia. The Group operates 69 outlets throughout Singapore, Hong Kong, Japan, Vietnam, Indonesia, the Philippines, Korea, and Spain of their four signature brands: SaladStop! Heybo, Wooshi, and Good Food People.

Adrien Desbaillets, Chief Executive Officer of SaladStop! Group, commented, “Our mission is to shape the future of food in Asia, and to ensure that healthy food is convenient and accessible to everyone. The Covid-19 pandemic demonstrated the resilience of our business across all markets and accelerated our push online.  We are excited to be partnering with such strategic and value-aligned investors to dramatically scale the business to new heights.”

Frantz Braha, Katherine Desbaillets Braha, & Adrien Desbaillets

Frantz Braha, Katherine Desbaillets Braha, and Adrien Desbaillets

With the aim to offer nutritional transparency while making a positive impact on the planet, SaladStop! is influencing 3.5 million people a year to make healthier and more sustainable choices. Aligning with these values, the Group hopes to become Asia’s leading personalised nutrition company, enabled by their cloud kitchens, proprietary technologies, and ecosystem of FoodTech partners.

Frantz Braha, Chief Growth Officer of SaladStop! Group, added, “To achieve our ambitious growth strategy, we plan to deepen our roots in our existing markets, while also expanding our footprint in selected new countries. We have built an extensive infrastructure across the region over the past few years and will continue to leverage our technological capabilities and proprietary cloud kitchen operating model to accelerate our growth in emerging markets.”

Working to create a food solution for the future, SaladStop! will accelerate investment in food sustainability, focusing on ingredient transparency and traceability, and opening the Group’s first net zero outlet in 2022, aligning with Singapore’s 30×30 goals.

Katherine Desbaillets Braha, Chief Brand Officer of SaladStop! Group, said, “We want to drive change in the food industry, especially at this challenging time, given not only the effects of the pandemic on people’s health and wellbeing, but also with the current disruption on supply chains and the extraordinary threat posed by climate change.”

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