Content Summit Asia 2017Written by Yvonn Ong
Read about Content Summit Asia first event in Asia. Topics content marketing and the future of online media from content creators and key players in the industry including Tech in Asia, Riche Media, SGAG and MGAG.
Organised by GRVTY Media for the first time in Asia, Content Summit Asia gathers the best of online content creators across different formats to discuss the future of the online media landscape in Asia. Over 20 speakers and 200 delegates from the government, media agencies, public relations agencies, brand marketers and content creators attend Content Summit Asia to learn and network with the brightest stars in the content industry.
As we know it, Content is King has stood firm in the world of marketing over the years. Companies who focus on pushing out great content that concentrates solely on content often find their way in businesses. However, it gets increasingly challenging when it comes to finding good content and the things that go with it to make it stand out from average content.
Within the past two years, we have witnessed the trend of video production to bring stories alive the way that editorial pieces couldn’t achieve. We have seen the rise of bite-sized content with Snapchat and Instagram. The way people are consuming media is changing drastically, along with how content is produced.
Recently, the organiser of the summit, GRVTY Media has raised S$1 million from Spout Entertainment Group. Being a digital media and content marketing group consisting of Southeast Asia’s fastest-growing digital publications, the company is no stranger to the content industry with media brands such as Vulcan Post, Playbook, and Discover SG under their wing.
Topics such as building your brand, understanding and dissecting digital audience, and even challenges & barriers of content marketing for brands will appear in the summit. GRVTY Media aims to answer this by gathering online content creators across different platforms to discuss the future of online content in Asia at the Content Summit Asia on 30th October 2017.
The Content Summit Asia 2017 is a full day event that brings in significant players in the industry for panel discussions. With individuals such as the Managing Editor from Tech in Asia, the Co-founder of SGAG and MGAG, and the up and rising Rice Media, the summit will include in-depth discussions and opinions on audiences and the content they create.
Address: Novotel Clarke Quay Singapore, 177A River Valley Road, Singapore 179031, Singapore
Date: 30 October 2017
Edited by Hayden Lee