Focusing on the vibrant and multicultural city of Singapore, Anna Chittenden discusses her latest crowdfunding campaign.
As a new year rolls in, so does a new travel guide for Singapore. Anna Chittenden, Founder of Lost Guides launched a crowdfunding campaign Indiegogo to support her second book in the Lost Guide Asia travel series which focuses on the vibrant and multicultural city of Singapore.
Whether you are new to a city or have been there for years, I’m sure we can all agree that finding unique locations and cool hangout spots can take a lot of energy. One Google search can lead to hundreds of links and enormous amounts of information.
Inspired by this problem that so many of us have faced, Anna has created a book that ensures easy access to all that Singapore has to offer. “A few years ago I turned up to this city and didn’t have a clue where to go, and spent way too much time in the wrong places,” Anna continues, “I’ve since been digging up local, authentic spots, great food, creative neighbourhoods that really gave me a sense of the place. I’m now using this book to share with you all that is awesome about Singapore, and to help others to have an amazing time here!”
This book gives readers 120 curated unique, stylish and offbeat travel recommendations. Places range from cool coffee shops to galleries showcasing, to Asian art, local and contemporary food to speak easy bars and boutique hotels. Designed to be practical and useful, the book is organised into 10 neighbourhoods, with bespoke maps and original photography to give you all the information you need.
Designed as more than just a travel guide, Anna has interviewed some of the most inspiring local creatives such as fashion designer Priscilla Shunmugam and Street Photographer Aik Beng Chia. She has also featured beautiful pieces of literature from some of Singapore’s most promising writers such as Pooja Nansi and Joshua Ip.
The crowdfunding kicked off in January 2017 and Anna successfully raised USD$3,174. She explains, “launching and running a crowdfunding campaign is a whole other project within itself.” Along with the book backers of the campaign, backers will get to choose from a collection of exclusive merchandise, which Anna has prepared in collaboration with local designers.
Amongst her collection of goodies are some awesome Lost Guides T-shirts and tote bags. Anna has taken inspiration from the Chinese – English signage around Singapore, and mirrored this idea onto some fun stylish wear.